Challenge
A new brand identity for Australia's peak tennis organisation and
global representative, Tennis Australia.
Creative Strategy
Developed in close partnership with the organisation's key
executives, the new brandmark was designed to refresh and
reinvigorate the public persona of Tennis and to represent the
changing, exciting
new face of the game.
Creative Idea
Wonderful world of tennis.
The ROI
The new brandmark has had a significant and positive impact on
perceptions of the game and the organisation.
