Challenge
To create an identity for the Melbourne 2006 Commonwealth Games that appealed to the local/international community and sell tickets.

Creative Strategy
The Creative Idea 'Unifying Spirit' became the foundation strategy. The brandmark comprising of two figures symbolising sport, a kit of parts and a comprehensive identity

program was then developed.

Creative Idea

Unifying spirit.

The ROI
The identity assisted the Games to achieve its business objectives and leave a memorable legacy. Richard Henderson was the visual identity consultant for the 2006 Games (2003 - 2006).