Challenge
To create a brand name, brand identity, look and feel design package for a Victorian public golf course, Growling Frog.

Creative Strategy
Located in Melbourne's north, the golf course is blessed with a number of unique natural and environmental attributes. Significantly it is home to the extremely rare and protected Growling Frog species.

Creative Idea
Unique natural experiences.

The ROI
The brand identity program accurately reflects the unique nature of the course and positions it in a distinct manner across all applications. "We have a fierce commitment to the preservation and protection of the abundant natural wildlife inhabiting our course."