Challenge
To create a new brand identity that united all of Australia's state golf brands under one national golfing organisation, Golf Australia.

Creative Strategy
Comprising a creative strategy that defines golf's reputation as a sport for the young and old - the modern, accessible identity speaks clearly to a broad demographic.

Creative Idea
Inspired golfing moments.

The ROI
Incorporated throughout all corporate communications, public collateral and environmental display, the identity program enables the peak sporting body to engage with a broad audience.