Challenge
To revitalise the brand identity of one of the world's elite sporting authorities and unite the Australian Cricket community with one voice and one face.

Creative Strategy
The brand identity reinforces the brand essence of cricket, deepening its meanings, and forms the basis for an ongoing

communication program.

Creative Idea
Growing the love of the game.

The ROI
The brand identity solution consolidated and all Cricket Australia's brands as part of the ACB's guardianship 'for the greater good of the game'.