Challenge
The positioning was required to reflect a bespoke quality of shirt design. An Egyptian cotton heritage was an important element of the brand story.

Creative Strategy
Included development of a name "Rhodes & Beckett" which captured the essence of English tailoring and suggested a sense of mystique.

Creative Idea
A contemporary heritage.

The ROI
The result is a totally integrated retail and product offer, based upon a compelling brand story and supported by a distinctive brand identity.