Challenge
To create a brand identity and personality that repositioned the denim retailer and challenger brand, Jeans West, as one of the fashion retail sectors key players.

Creative Strategy
A new identity and brand communication framework that included all in-store merchandising, POS and promotional

elements, was developed.

Creative Idea
Jeans West fits best.

The ROI
The harmonious rapport between the brand's imagery and communication applications ensured that the brand's personality was consistent in-store and out.