Challenge
This project posed the challenge of establishing an integrated brand strategy that could facilitate a merger between FoodWorks and Australia United Retailers to create the independent supermarket group "FoodWorks".

Creative Strategy
After establishing a core creative idea of 'little things, big difference', a fresh new

identity was implemented and an environmental sign system developed.

Creative Idea
Little things, big difference.

The ROI
The outcome was the establishment of FoodWorks as a seriously viable, competitive and powerful force in the world of Australian grocery chain retailing.