Challenge
To review, understand and prepare brand expressions for the Chadstone Shopping Centre's revitalisation program on an incremental basis.

Creative Strategy
A distinctive brand identity was devised that not only met CFMC strategic requirements, but also established a highly recognisable and memorable look and feel for 

customers. This was extended across a comprehensive signage program.

Creative Idea
The fashion capital.

The ROI
Successful delivery of a distinctive and individual identity within a consistent signage logic and environmental brand presence.