Challenge
1st Choice Liquor Superstores have developed a unique selling proposition, and needed a designed store environment that would bring it to life.

Creative Strategy
With new store locations in development, R-Co was briefed to create a creative platform that would engage with customers

and reinforce the 1st Choice brand point of difference.

Creative Idea
Shop smart and save.

The ROI
The modular design of the solution enables the entire retail offer to be rolled out efficiently over many store upgrades.