Challenge
Following the deregulation of Victoria's electricity and energy markets several years ago, Origin Energy (a start-up provider and retailer) needed to establish a foothold in the highly competitive energy sector with a new visual identity.

Creative Strategy
The notion that Origin Energy is the first and original source of power, complimented

the company's commitment to 'new' and 'alternative' energies.

Creative Idea
An original source and perpetual force.

The ROI
Origin transformed itself from being a fledgling start up energy retailer to one of the market's most credible, recognisable and accessible energy operators.