Challenge
A brand identity was required for Forest Enterprises Australia's (FEA) newest timber product - African Mahogany. To be grown and harvested in Central Australia.

Creative strategy
The decision was made to champion the natural exotic richness of African Mahogany with the name: Khaya Mahogany.

Creative Idea
Classic Beauty.

The ROI
The brand identity effectively positions the product in the wholesale or retail environment as premium and unique.