Challenge
'The aim is to create a high-end food and beverage space (a retail experience) that is more than just buildings, it's about the people between the buildings' - Lorenz Grollo, CEO Equiset.

Creative Strategy
To establish a sense of destination and reinforce its landmark status, the identity was devised around the existing 

street address "Village Street".

Creative Idea

Vibrant Life.

The ROI
Following the launch of the identity, "Village Street" is now being tenanted successfully.