Challenge
Create a brand identity and story for Australand's state of the art commercial office building in the heart of Freshwater Place, Southbank Melbourne.

Creative Strategy
Referencing the building's high-tech design and appeal to the target market, the creative idea of "perfection" was developed. The name Twenty8 provided a

clever distinction.

Creative Idea

Working perfection.

The ROI
The brand project has assisted Twenty8 to exceed tenant occupancy expectations.