Challenge
The Real Estate Institute of Victoria required a brand strategy that would give the REIV greater visibility, and a stronger presence with Agents.

Creative Strategy
The REIV symbol was elevated to a sign of confidence so that Agents could use their REIV membership for advantage in the marketplace. The blue reference point has

become an important element in building brand recognition. 

Creative Idea
Your Real Estate expert.

The ROI
The reputation of the REIV as representing standards of excellence has been enhanced.