Challenge
To create an all-encompassing brand identity, personality, look and feel program for Lustig & Moar's luxury residential development on Melbourne's St. Kilda Road.

Creative Strategy
The name and image strategy created a persona for Lucient that would engage potential investors and be

effectively integrated across every aspect of marketing communications.

Creative Idea

Let there be light.

The ROI
The brand design and ongoing sales communication is regarded as a benchmark in property marketing.