Challenge
To rejuvenate the brandmark for one of Australia's oldest and well-respected construction companies.

Creative Strategy
Because the company's brandmark was already established and well known, the creative strategy relied upon refreshing the existing mark and developing a suitably complimentary look and feel.

Creative Idea
Strength and tradition.

ROI
The outcome is a revitalised brandmark with a look and feel that conveyed a professional, business approach. It has reinforced the company's sturdy reputation for being the 'builder's builder'.