Challenge
The 106-year-old Cockle Creek lead smelter on the shores of Lake Macquarie in NSW was shut down in 2003. The ninety-hectare site is now part a mix of residential, retail and light industrial.

Creative Strategy
The solution was found in an aboriginal word 'Bunderra' ('natural place') and a graphic image, which depicts

the hill that dominates the site.

Creative Idea
Life Starts Here.

The ROI
A series of brand communications providing confidence in the future for council, stakeholders and the community.