January 2007
'Inspired' Design Week Article
By the time you have finished reading Design Week the world will
have changed. New ideas, people, places, and products will have
arrived - while others will cease to exist. Don't panic. As the
globe grows smaller, the opportunities for innovation grow bigger.
And, as the symbiotic balance between man vs. nature continues to
evolve, so too does the inspiration for innovative ideas and
solutions that can readily equip us for the future. The individuals
that conceive these innovations are a source of inspiration for me:
while we work today, they are busy working on tomorrow. They are
drawing inspiration from dilemmas and 'what ifs' and creating
fruitful synergies between technology, design, and application.
Take the Apple i-Pod, for example. There is nothing 'new' about its
core offering. The human race has enjoyed music for thousands of
years - it was one of our earliest innovations! Yet, amidst a
climate of new technologies, mediums, and lifestyles, the i-Pod has
revolutionised and reinvigorated the globe's passion for one of
life's simplest pleasures. It has drawn inspiration from these
factors and delivered a solution - one that informs, entertains,
promotes individuality, and … inspires. Inspiration is a
vital element of success, and without it, failure is easily
accessible. To this end, elite athletes also inspire me, largely
because they must rely on their own personal fortitude and
confidence to achieve success. I have marvelled at how their
intrinsic self-commitment and strength can combine to forge
excellence - which in turn inspires others. The new Tennis
Australia brandmark simultaneously harnesses the essence of this
athletic inspiration and aims to inspire its audiences - players,
the community, sponsors, and spectators.
Richard Henderson
CEO and Creative Director, R-Co Australia

Richard has given numerous speeches and presentations at events over the years.
Click here to see Richard's contribution to the Design Victoria website on 'Why Design?'
Click here to view his article from the 1 July 2009 edition of BRW.
On Thursday 25 June 2009, Richard Henderson gave the following presentation at the VECCI Sales & Marketing Conference. Please cllick here to view the presentation.
Click here to view his presentation from the 2008 State of Design - Design Capital night.
May 2008
I am interested in the relationship between the idea of an
organisation (who it is and what it stands for), it's business
strategy for a long term rewarding future and how it can sustain
marketplace relevance through meaningful engagement with
people.
The designer is equipped with intuition and an enquiring mind,
which thrives on the challenge of problem solving. Bringing the
solution to life in a way that communicates, differentiates,
inspires and motivates within a business paradigm, requires a
creative approach based upon a search for understanding.
This thoughtful endeavour establishes respect for imagination and
enables hearts to be opened to new experiences and minds to shift
towards new possibilities. When trust becomes the basis of the
relationship between the designer and the client, ideas can be
explored and the journey towards an enlightened solution is made
easier. In this respectful and trusting environment the designer
has the opportunity (and responsibility) to challenge existing
perceptions and through the creative process explore new horizons
of innovation.
R-Co has chosen to use a definitive creative methodology to assist
our client to engage with their marketplaces and customers. We are
interested in the dynamic between creativity and business. It is
our focus.
At the heart of our work is the love of ideas, a commitment to
authentic excellence in all aspects of our enterprise, a respect
for everyone we work with, a philosophy that beauty is good for
business and a belief that the quality of the future will be shaped
by the investment that business and Government makes in innovation
and sustainable designed outcomes.