Challenge
The Park Hyatt is a jewel box of sumptuous design created by owner Max Moar. The art deco forms provided the basis for the design of various bars, restaurants and facilities within the hotel.

Creative Strategy
A brand implementation strategy that is incorporated throughout all architecture/interior signage, food and

beverage identities, collateral and promotional material.

Creative Idea
An indulgent obsession.

The ROI
The establishment of an iconic brand statement that created a memorable and integrated guest experience.