Challenge
To create architecturally sensitive brand identity for Mint Bar and Dining, within the heritage environment of the InterContinental Hotel Sydney.

Creative Strategy
The identity, look and feel worked harmoniously with Mint's distinctive interior. The hand crafted design references

the Interior shapes and the style of the experience.

Creative Idea
Fresh experiences.

The ROI
The brand identity was extended to the restaurant's collateral and signage to create a seamless integration.