Challenge
To revitalise and reinvigorate the iconic Sydney hotel brand image. In addition, to creating an interior and exterior brand identity for Mint Bar and Dining.

Creative Strategy
A detailed brand plan was prepared for on-going expressions (tactical, advertising and environmental). A toolbox of imagery

that expressed the distinct 'Sydney' quality of the Hotel was created.

Creative Idea
A touch of light.

The ROI
A successful and complete integration of all of the InterContinental Sydney's communications within the global brand framework