Challenge
The Hilton Hotel at South Wharf has a design essence shaped by the maritime precinct and ship building tradition. An environmental sign program was required.

Creative Strategy
The implementation of all environmental communications was influenced by the architecture and interiors to create an integrated experience.

Creative Idea
Authentic hospitality.

The ROI
A complete fusion of the Hilton Brand and display information using a disciplined methodology, with a design approach that emphasised form and materials.