Challenge
One of Australia's most successful restaurants, Donovan's required the creation of a strategic brand image to maximise its unique qualities in the highly competitive restaurant market space.

Creative Strategy
The creative strategy integrated the considered use of language, image, colour and texture to create and alliance between

the restaurant style and its need for distinction in the marketplace.

Creative Idea
Welcome to our home.

The ROI
The resulting brand image and visual identity that has been integrated throughout all expressions is suitably personal, playful and engaging.