Challenge
The State of Design is a Victorian Government sponsored initiative that comprises a two-week program of events, lectures, and presentations for professional and public interaction.

Creative Strategy
The State of Design is about engagement and knowledge transfer. Using a speech bubble as the common device, a family

of brands were created.

Creative Idea

Design is a verb.

The ROI
The State of Design in 2008 was the first event of its kind in Australia and highlighted the Victorian Government's commitment to design and innovation.