Challenge
The Victorian Government mandated merger of two Superannuation Funds was complex. Both had strong member heritage and any change to existing political, operational or strategic directions could be potentially divisive.

Creative Strategy
By incorporating the identity and graphic references of the existing identity of both

firms, the internal culture fit was strengthened.

Creative Idea
Transition with confidence into the future.

The ROI
A smooth merger that recognised past attributes and significance of heritage ensuring that membership was retained and new members increased.