Challenge
Design Victoria is a State Government initiative aimed at encouraging design engagement by business and industry. The brand identity was required to act as the centre point for a diverse range of on going communications.

Creative Strategy
The strategic approach placed the focus on collaboration, clarity, simplicity, expertise

and relevance to the marketplace.

Creative Idea
Smart design connections.

The ROI
Adopting a contemporary brand identity design has enabled Design Victoria to be seen as accessible to the marketplace, with a collaborative approach to assisting business and the community.