Challenge
Tasmania is undertaking a global positioning program aimed at building awareness of the quality of Tasmanian products, services, its people and the natural environment.

Creative Strategy
The creative brief required the map of Tasmania and the word 'Tasmania' to be incorporated into the design. The creative

solution was developed based upon landscape, and a sense of preciousness.

Creative Idea
Far from ordinary.

The ROI
Launched in December 2008, the identity is currently being implemented by the Brand Tasmania Council.