Challenge
To identify the unique qualities of one of Australia's premier tourism destinations and to develop a brand strategy that communicated the ultimate holiday resort experience.

Creative Strategy
The creative strategy focused heavily on the natural beauty of the island. The simple

blue square is in stark contrast to the natural  splendour of Hayman.

Creative Idea
Unsurpassed standards of luxury.

The ROI
The brand identity gives Hayman a distinctive and memorable personality through crisp, understated design.