Challenge
A brand communication program was required to convey the unique offer of twenty-one land and home packages to potential purchases.

Creative Strategy
The strategic focus was the integration of nature with lifestyle. As the lifestyle would be heavily influenced by the design of the individual residences, the same emphasis  

was applied to the development of a premium sales publication.

Creative Idea
Natural Balance.

The ROI
The publication was the only communication produced by Hayman and several of the multi-million dollar sites have now been sold.