Challenge
Some years ago, Hamilton Island recognised the need to support the strategic repositioning of the island with a distinctive brand identity program.

Creative Strategy
The creative strategy established an identity that is made up of organic shapes (including those representing the ocean, coral, fish and aquatic flora) and a series of sub -

brandmarks for the resort's range of amenities, services and offerings.

Creative Idea
Naturally beautiful.

The ROI
The brandmarks are now valuable assets that symbolize the entire Whitsunday region.