Challenge
To create a new brand identity and look and feel for Australia's oldest share trading, financial planning and financial service providers.

Creative Strategy
The original name "Tolhurst Noall" was redefined to the succinct statement "Tolhurst". Positioning the business with distinction and clarity required an identity 

that inspired internal cultures and reassured clients and potential customers.

Creative Idea
A wealth of ideas.

The ROI
A new brand that communicates a trusted, expert and empowering tone of voice.