Challenge
Saxton is Australia's leading speaker organisation with a global network.

Creative Strategy
Placing emphasis on the name 'Saxton' and reinforcing its marketplace distinction using colour was a key element of the creative strategy. The industry is characterised by an overuse of words and complex imagery.

Creative Idea
Engaging with potential.

The ROI
The brand strategy has given Saxton a revitalised face, a clear positioning and consistent approach for the presentation of the business into the marketplace.