Challenge
To devise a brand image and visual strategy for the merger of The Securities Institute of Australia and the Australasian Institute of Banking and Finance. The objective was to create a 'destination for financial professionals'. 

Creative Strategy
Development of a new brand name, Finsia. This resulted from stakeholder/staff

engagement and an integrated services architecture.

Creative Idea
Confidence in tomorrow.

The ROI
The brand identity and strategy has effectively positioned Finsia as the market leader in financial education.