The optimum brand name has the potential to become a self-propelling publicity campaign, delivered through word of mouth, reputation, recommendations and press coverage. The right name is timeless, easy to say and remember, stands for something and facilitates brand extensions.

A well-chosen name is an essential brand asset as well as a 24/7 workhorse. A name is transmitted day in and day out, in conversations, emails, voicemails, websites, on business cards and in presentations.

The right name builds brand value.