The 'look and feel' brings the brand identity to life - through language, colour, typography, image and composition. R-Co will ensure that these are consistent across all brand communications to result in a unified and clear brand message. Integral to every 'look and feel' are the following:
Primary and Secondary Colour Palette
Enabling the Brand to have personality whilst working in harmony
with the physical surroundings.
Typography Selection
Establishment and selection of a primary and support typeface for
use on all major branding items.
Visual Language
The visual language enables communications to express a tone of
voice. The Look & Feel may make use of graphic visual elements
including graphic/ photographic, style/treatment, texture, etc.
